Social Media Audit · Facebook, Instagram & Google · Vaudreuil-Soulanges

These come up again and again when we look at local pages in Vaudreuil-Soulanges and the West Island. None of them are hard to fix — but each one quietly costs you calls and bookings.

• Inconsistent name, hours or phone number across Facebook, Instagram, Google and your website — customers and Google both lose trust when the details don't match.
• No clear call or booking button — visitors who are ready to buy have to hunt for a way to reach you, and many give up.
• Posting in one language only in a bilingual market — half your neighbours scroll past content that isn't written for them.
• No Reels or short video — static posts alone get shown to fewer people than they used to on Instagram and Facebook.
• No replies to comments and DMs — an unanswered message is often a customer who booked with someone else.
• Ads boosted without targeting or tracking — the 'Boost post' button spends money, but without a pixel and the right audience you can't tell what it brought in.
• A neglected Google Business Profile — the profile people see first on the map is often the one nobody updates.

Want to check your own page before talking to anyone? Go through this list on your Facebook page. Every 'no' is a fix worth making.

• Is your page name exactly the same as on Google and your storefront?
• Is the category correct and specific to what you sell?
• Are your phone, address, hours and website filled in and up to date?
• Is there a clear action button (Call, Book, Send message) that works?
• Does your profile picture show your logo clearly at small size?
• Does your cover image say what you do and where?
• Is the 'About' text written in both English and French?
• Have you posted at least once a week over the last month?
• Do some of your recent posts include short video?
• Have all comments and messages from the last 30 days been answered?
• Are your reviews or recommendations turned on and answered?
• If you run ads: is the Meta pixel installed on your website and recording events?
• If you run ads: are they aimed at people in your actual service area?

Local owner-operated businesses — restaurants, clinics, contractors, salons, shops and real estate brokers — that already post on social media but can't tell what's working, or that have paid for ads without seeing results.

It's also a good starting point if you're thinking about hiring an agency: you get an independent view of where you stand and a plan you keep, whether or not you work with us afterwards.